The best competitive intelligence doesn't come from analyst reports. It comes from what customers actually say about your competitors — and the richest source is review sites like G2, Capterra, and TrustRadius.
The problem: reading 50 G2 reviews across 4 competitors and manually extracting insights takes a full day. Most people give up after the first competitor.
The Struq Chrome extension turns this into a 30-minute workflow.
The workflow: browse, capture, structure
Step 1: Install the Struq Chrome extension
The extension adds a floating "Struq it" button on any page. It captures the content and sends it to Struq for structuring. Install it from the Chrome Web Store.
Step 2: Browse competitor G2 profiles
Go to G2 and navigate to your first competitor's profile. The reviews, the "what do you like/dislike" sections, the comparison data — that's what you're after.
Step 3: Capture and structure each competitor
Click "Struq it" on the G2 profile page → select the Competitive Analysis template. Struq captures the page content and extracts:
- Company name and market positioning
- Strengths based on what reviewers praise
- Weaknesses based on complaints and dislikes
- Differentiators from how the product is described vs. alternatives
- Market trends from common themes across reviews
Repeat for each competitor. Four competitors = four structured objects, all in the same format, ready for side-by-side comparison.
What G2 reviews reveal that marketing sites don't
"What do you dislike?" is the gold mine. "The reporting is terrible" from 15 different reviewers is a reliable signal. "The onboarding took 3 months" tells you about implementation friction no marketing page will mention.
Reviewer roles reveal ICP. If 80% of positive reviews come from enterprise companies with 1000+ employees, and your target is SMB, that's strategic information.
Star distribution matters more than average. A 4.2 average from mostly 4–5 star reviews is different from a 4.2 with polarized 1-star and 5-star reviews. Polarization = positioning opportunity.
Extending beyond G2
The same capture workflow works on any page:
- Competitor pricing pages → capture pricing models for comparison
- Product changelogs → understand strategic direction
- LinkedIn company pages → hiring patterns and content themes
- Industry news → competitive moves and market analysis
Each capture adds a structured data point to your competitive intelligence library — structured, searchable, and comparable.